SMS Marketing Manager - Sales Enablement

Frontdoor is a leading provider of home warranties in the United States, committed to making life easier for homeowners through innovative technology and quality customer service. The SMS Marketing Manager will drive customer acquisition through SMS and email, focusing on strategy, execution, and optimization to enhance revenue and conversion while collaborating closely with the sales team.

Responsibilities:

• Develops strategies for SMS to improve multi-channel fresh lead experience and conversion
• Manages external vendors and cross-functional projects from initiation to completion
• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve SMS campaign development and management
• Communicates campaign program success metrics to internal stakeholders and management
• Monitors and analyzes metrics and outcomes of campaigns
• Display ownership behavior in identifying and solving business problems
• Must be able to build relationships and influence across all functional areas of the business
• Regularly work with other team members to ideate on new campaigns, automations, strategies and workflows to help drive conversion

Requirements:

• 3+ years of relevant marketing experience
• Excellent analytical skills required
• Knowledge of marketing principles and practices required
• Excellent business writing skills required
• Strong public-speaking and presentation skills required
• Strong project management and time management skills required
• Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required
• SMS experience preferred
• Experience in marketing segmentation strategies preferred
• Basic HTML skills a plus