Senior Product Marketing Partner- Franchise and Partners

Thryv is a company dedicated to helping small businesses succeed through technology and automation tools. The Senior Product Marketing Partner will develop go-to-market strategies for SaaS solutions, manage product launches, and create enablement programs to drive growth within the partner and franchise ecosystem.

Responsibilities:

• Develops product positioning and segmented messaging frameworks tailored to small business owners, franchise brands, resellers, agencies, service providers, and influencers, leveraging partner and field feedback to continuously sharpen positioning and differentiate our SaaS solutions
• Produces compelling product marketing content including video scripts, product sheets, battle cards, sales plays, and partner-facing materials that translates technical capabilities into clear business benefits while maintaining a consistent tone and voice
• Manages concurrent product launches from early access through general availability, ensuring partner-facing readiness at every stage. Owns partner-facing roadmap communications and leads messaging strategy for platform migrations and deprecations, maintaining partner trust throughout platform evolution
• Drives adoption and revenue growth through user engagement programs, cross-sell and upsell strategies, and MRR-focused sales plays. Collaborates with sales, email, and customer lifecycle teams to execute multi-offer programs that increase net-dollar retention and generate predictable recurring revenue
• Builds partner enablement and co-marketing programs across the full partner and franchise ecosystem, including resellers, agencies, service providers, influencers, and franchise brands. Develops go-to-market toolkits, co-branded campaigns, and partner playbooks tailored to each partner type while maintaining brand and messaging consistency
• Contributes to the competitive insights program and identifies new vertical growth vectors through customer data and market trends, leveraging insights to sharpen product marketing strategy across the organization

Requirements:

• Bachelor's degree (or international equivalent) or equivalent experience, required
• 5+ years of related experience, required
• Experience working in partner and franchise marketing roles supporting resellers, agencies, service providers, influencers, or franchise systems within a SaaS or technology environment
• Advanced organizational and time management skills with the ability to prioritize competing deadlines and product launches with flexibility and adaptability
• Proven business acumen and big picture thinking with the ability to expand and increase the quality and value of product positioning and competitive landscape through storytelling and solutions that solve client pain points
• Strong industry knowledge with an understanding of the product marketing lifecycle and the ability to lead through strategic and tactical marketing plans
• Highly skilled in content creation and value positioning, with deep product and marketing expertise and the ability to deliver new and innovative solutions to drive product value, messaging, and launches
• Strong interpersonal and communication skills, both written and verbal, with the ability to effectively influence others, collaborate across teams, and foster relationships
• Comprehensive knowledge of B2B SaaS, Marketing Automation (HubSpot), CRM (Salesforce), and sales software with the ability to utilize industry related tools such as AI tools (ChatGPT and MSFT co-pilot) and create excellent PowerPoint decks
• Experience working within or alongside a full partner and franchise ecosystem, including any combination of resellers, agencies, service providers, influencers, or franchise systems. Demonstrated ability to develop differentiated messaging and enablement materials for distinct partner and franchise types, and to operate effectively across both direct and indirect go-to-market motions
• Ability to travel less than 5% of the time
• Must be 18 years of age or older
• Must successfully complete pre-employment screening process, as required
• Must successfully complete any required training or orientation courses, as needed
• 9+ years of related experience, preferred