Director, US Strategy Marketing

BeiGene is a rapidly growing company focused on fighting cancer, and they are seeking a Director of US Brand Strategy who will drive strategic planning and execution for the brand. This role involves leading the annual brand plan process, managing financial planning, and collaborating with cross-functional teams to achieve commercial objectives.

Responsibilities:

• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
• Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
• Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
• Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
• Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
• Serve as a core member of the US Brand Leadership Team
• Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
• Lead the Annual Operating Plan (AoP) process in partnership with Finance
• Ensure financial investments are aligned with brand strategy and ROI priorities
• Provide ongoing financial transparency to the Brand Lead and Marketing leadership
• Support development of strategic content for important internal stakeholders: National and Regional Sales Meetings, Executive Leadership team forums
• Translate complex strategy into clear, compelling narratives tailored to diverse audiences
• Support additional ad hoc strategic analyses and presentations as requested by leadership
• Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
• Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
• Support development of integrated marketing initiatives across Segmentation 2.0
• Support the execution of projects initiated by Brand Lead or Executive leadership
• Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
• Present findings and recommendations to senior leadership with clear decision asks

Requirements:

• BA/BS with 10 years of overall industry experience, including 7+ years of marketing experience or a MA/MS/MBA with 10 + years of overall industry experience and 6 + years of marketing experience or a PhD/PharmD with 10 + years of overall industry and 6 years of marketing experience
• 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
• Ability to communicate effectively with Senior Leadership on key brand growth initiatives
• Demonstrated ability to lead without authority and influence cross-functional team
• Prior success in competitive preparedness and market-shaping initiatives
• Skilled in integrating insights from customer research, analytics, and field feedback
• Excellent communication skills
• Advanced degree (MA/MS/MBA/PhD is preferred)
• Background in hematology or highly competitive therapeutic categories is preferred