Marketing Manager, Campaign Strategist
Alpharetta, Georgia, United States of America
Full Time
1 week ago
Key skills
CommunicationPresentation SkillsSales
About this role
About the Role Foxit is looking for a Campaign Strategist to help drive the next wave of customer growth across our core product portfolio, including Foxit PDF Editor. This role is focused on developing innovative campaign strategies that uncover new market opportunities, test fresh ideas, and generate meaningful business insights.This is not an always-on campaign management role. Rather than spending your time executing within media platforms, you will be responsible for designing the tests, strategies, and campaign concepts that move our acquisition engine forward. Success in this role comes from identifying overlooked audience opportunities, building thoughtful hypotheses, and creating programs that deliver measurable learning and incremental growth over time.You will work cross-functionally across Marketing and Sales to ensure campaigns are strategically aligned, effectively executed, and tied to real funnel outcomes. This role reports to the Director of Campaigns and is an individual contributor position.
What Success Looks LikeStrong campaign strategy and demand generation expertiseAbility to manage projects from concept through launch and analysisHigh ownership, strong communication skills, and effective cross-functional collaborationA mindset focused on experimentation, learning, and continuous improvement
What You’ll DoDevelop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goalsOwn campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recapIdentify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggersTranslate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channelsBuild compelling, outcome-oriented messaging tailored to specific audiences and aligned across channelsPartner on creative development to ensure campaigns are designed for testing, learning, and ongoing iterationAnalyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholdersServe as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
What You Bring5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketingProven success developing original, insight-led campaigns rather than simply executing established playbooksStrong audience segmentation skills and the ability to identify untapped opportunities in the marketSolid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channelsAbility to work independently, think strategically, and operate effectively in ambiguous or evolving environmentsStrong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
Preferred QualificationsExperience with partner marketingExperience with account-based marketing campaignsHands-on familiarity with media channels such as Google Ads and LinkedInExperience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographicsHubSpot experience
What Success Looks LikeStrong campaign strategy and demand generation expertiseAbility to manage projects from concept through launch and analysisHigh ownership, strong communication skills, and effective cross-functional collaborationA mindset focused on experimentation, learning, and continuous improvement
What You’ll DoDevelop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goalsOwn campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recapIdentify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggersTranslate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channelsBuild compelling, outcome-oriented messaging tailored to specific audiences and aligned across channelsPartner on creative development to ensure campaigns are designed for testing, learning, and ongoing iterationAnalyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholdersServe as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
What You Bring5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketingProven success developing original, insight-led campaigns rather than simply executing established playbooksStrong audience segmentation skills and the ability to identify untapped opportunities in the marketSolid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channelsAbility to work independently, think strategically, and operate effectively in ambiguous or evolving environmentsStrong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
Preferred QualificationsExperience with partner marketingExperience with account-based marketing campaignsHands-on familiarity with media channels such as Google Ads and LinkedInExperience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographicsHubSpot experience