Senior Product Marketing Manager, Cortex XDR

Palo Alto Networks is committed to protecting our digital way of life through innovative technology. As a Senior Product Marketing Manager, you will be responsible for planning and executing the product marketing strategy for Cortex offerings, focusing on XDR capabilities, and collaborating with various stakeholders to drive market engagement and product positioning.

Responsibilities:

• Play a key role in planning and executing the product marketing strategy for our Cortex offerings
• Be the expert, voice, and go-to-market driver for Cortex’s XDR capabilities
• Drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for
• Work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission
• Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
• Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
• Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video
• Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
• Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
• Represent the company in customer engagements and at events, to evangelize our point of view
• Track the XDR/EDR market and competitive landscape in collaboration with product, marketing, and sales leadership

Requirements:

• 8+ years of experience in product marketing, product management, technical marketing, consulting, or other relevant functions
• Deep understanding of Security Operations, current market trends, and the evolving competitive landscape
• Ability to lead product launches and releases, from crafting messaging and content to tracking progress and measuring results
• Outstanding verbal and written communication skills
• Proven track record of working cross-functionally to drive sales, demand generation, and overall organization and business success
• Bachelor's degree required
• MBA or equivalent experience