Growth & Marketing Manager - UK / China

LemFi is building a financial app for the Global South, aiming to help immigrants stay connected and build wealth. The Growth & Marketing Manager will drive expansion across Chinese communities in the UK, focusing on user acquisition and community engagement while representing the brand at various events.

Responsibilities:

• Travelling across the UK, you will attend events, expos, and community meetings representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups
• You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events
• You'll spend 3–5 days in a new UK city every 1-2 weeks to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities
• Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK
• Own growth targets for assigned markets, consistently driving results across online and offline channels
• Optimise campaigns using data and insights to improve performance against acquisition KPIs
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi
• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services
• Build and maintain strong relationships with community leaders and grassroots partners
• Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth
• Ensure partnerships deliver mutual value and measurable outcomes
• Conduct ongoing market research to understand user needs, behaviours, and preferences
• Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning
• Serve as a strong internal advocate for the user, representing community perspectives in decision-making
• Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice
• Promote LemFi through clear, persuasive communication across multiple channels

Requirements:

• At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing
• Proven ability to work against targets and deliver measurable results
• Strong ability to interpret data, track performance, and adjust strategies accordingly
• Deep understanding of the Chinese community in the United Kingdom
• Excellent interpersonal skills and the ability to build trust with diverse stakeholders
• Self-motivated, proactive, and effective in a remote working environment