Businessolver is a company that delivers benefits technology and services with a focus on client responsiveness. They are seeking a Revenue Marketing Manager to support demand generation and ABM programs, driving pipeline growth through integrated marketing campaigns targeting key buyer personas.
Responsibilities:
- Execute integrated demand generation campaigns to drive qualified leads and support pipeline goals
- Partner with sales and BDR teams to develop and deploy ABM programs for targeted accounts
- Manage campaign setup, deployment, optimization, and reporting across inbound and outbound channels
- Optimize conversion paths and funnel performance
- Support development of nurture programs to move prospects through the buyer journey
- Assist in developing goals, KPIs, and dashboards to measure campaign effectiveness
- Collaborate with content, creative, and product marketing teams
- Coordinate and execute webinars and virtual events
- Maintain and improve lead scoring models
- Manage campaign budgets and test new approaches to improve ROI
- Track and report results with insights and recommendations
Requirements:
- 5–7 years of experience in B2B demand generation or revenue marketing, preferably in SaaS
- Bachelor's degree in marketing, business, communications, or a related field
- HR Technology experience a plus
- Experience with ABM strategy and execution
- Hands‑on experience with MarTech tools such as HubSpot, Salesforce, Sendoso, CMS platforms, Asana, intent sources and analytics tools
- Strong project management, communication, and analytical skills