Content Marketing Manager

Quilt Software is a company focused on helping local businesses thrive by providing them with tailored software solutions. They are seeking a Content Marketing Manager to manage content calendars, perform industry research, optimize content for SEO, and assist with strategic initiatives while mentoring a small team of content specialists.

Responsibilities:

• Manage content calendars for a variety of in-house brands
• Perform industry and keyword research to discover new content opportunities
• Ideate, execute, and measure the performance of content
• Identify necessary content refreshes and optimizations
• Watch trends and audit brands in Google Search Console and SEMrush
• Write and review copy (primarily long-form) as needed
• Assist in launching targeted marketing campaigns
• Mentor a small team of content specialists

Requirements:

• Manage content calendars for a variety of in-house brands
• Perform industry and keyword research to discover new content opportunities
• Ideate, execute, and measure the performance of content
• Identify necessary content refreshes and optimizations
• Watch trends and audit brands in Google Search Console and SEMrush
• Write and review copy (primarily long-form) as needed
• Assist in launching targeted marketing campaigns
• Mentor a small team of content specialists
• Bachelor's degree in communications, marketing, media, or related field
• 5+ years in content marketing and previous experience developing B2B content calendars
• Experience writing content (primarily blogs, long-form guides, and landing pages) and optimizing it for SEO
• Proficiency in SEMrush and Google Search Console
• Proficiency in content management systems (HubSpot preferred)
• Exposure to performance data and analyzing content marketing metrics
• Interest in managing others and training them up on key skills
• Strategic thinker who can adapt, pivot, and stay ahead of industry trends
• Strong communicator
• Comfortable working independently in a fast-paced environment
• Comfortability managing multiple brand style guidelines and preferences
• Ability to meet hard deadlines and communicate project status updates
• Previous role(s) in a marketing agency
• Experience optimizing content for AI and LLMs
• People management experience