Principal Technical Product Marketing Manager, Connect AI

CData Software is a company focused on delivering connectivity and context for enterprise AI. They are seeking a Principal Technical Product Marketing Manager to own the product marketing strategy for their Connect AI platform, translating technical capabilities into clear value for enterprise IT leaders and driving market development.

Responsibilities:

• Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio)
• Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing)
• Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators
• Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure
• Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI
• Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation
• Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails)
• Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning
• Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation
• Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features
• Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities
• Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs
• Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy
• Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging
• Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities
• Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends
• Adopt AI tools and processes to optimize your own productivity (with a budget to support it) and help lead projects to rollout AI to the Marketing team
• Provide guidance, review, and informal mentorship to other Product Marketing Managers to elevate overall team effectiveness

Requirements:

• 7+ years of product marketing experience in data infrastructure, integration platforms, or developer tools—bonus points for iPaaS, ETL/ELT, or API platform experience
• Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders
• Track record of marketing to technical buyers (architects, platform engineers, IT leadership)
• Demonstrated ability to create content that establishes technical credibility—not just feature lists, but architecture guides, security whitepapers, and implementation playbooks
• Familiarity with the AI/ML infrastructure landscape: LLMs, RAG architectures, agentic AI, MCP
• Experience with complex, multi-persona buying processes involving technical evaluators, security teams, and executive sponsors
• Strong competitive positioning skills with an emphasis on factual accuracy over marketing hyperbole
• Excellent written, verbal, and presentation communication skills
• Comfortable operating autonomously in a fast-paced, high-growth environment
• Highly organized with strong attention to detail and ability to manage complex initiatives
• Experience marketing to enterprise IT (1,000–10,000+ employees) with complex system landscapes (ERP, CRM, financial systems)
• Background in or exposure to data integration technologies (Snowflake, Databricks, Azure, AWS data services)
• Experience with Product-led growth motions
• Cross-functional leadership skills with the ability to influence without direct authority