Principal Technical Product Marketing Manager, AI Ecosystem

CData Software is a leading provider of data connectivity solutions, specializing in the intersection of AI and enterprise data. They are seeking a Principal Technical Product Marketing Manager for AI Ecosystems to drive partnership marketing initiatives, develop co-marketing programs, and position CData as a key player in the AI landscape.

Responsibilities:

• Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources
• Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership
• Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation
• Develop partner-specific marketing plans with clear goals, timelines, and success metrics
• Coordinate cross-functional teams to deliver integrated marketing programs
• Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions
• Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases)
• Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides
• Represent CData at AI-focused industry events, conferences, and partner summits
• Build thought leadership around data connectivity for AI applications through speaking engagements and content creation
• Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback
• Collaborate with Developer Relations to create technical resources for AI developers
• Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives
• Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities

Requirements:

• 7+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
• Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders
• Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
• Strong research and analytical skills with ability to map complex partner landscapes
• Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
• Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
• Experience developing and executing co-marketing programs with technology partners
• Excellent communication and presentation skills with ability to engage technical and business audiences
• Experience creating technical marketing content for developer and IT decision-maker audiences
• Self-starter with strong project management skills and ability to drive initiatives independently
• Comfortable operating autonomously in a fast-paced, high-growth environment
• Experience mapping and analyzing technology ecosystems and competitive landscapes
• Proven track record of cold outreach and building relationships with executive stakeholders
• Experience in data integration, APIs, or connectivity solutions
• Technical background or experience working closely with engineering teams
• Existing relationships within the AI ecosystem (OpenAI, Anthropic, Google AI, Microsoft, AWS, etc.)
• Experience with developer marketing or DevRel programs
• Understanding of enterprise software buying processes and IT infrastructure