Business Development Manager

The American Heart Association is seeking a results-driven Business Development Manager to expand adoption of the Professional Education Hub, the Association’s digital learning platform. The role involves generating new enterprise relationships, building a qualified sales pipeline, and closing revenue opportunities with healthcare organizations.

Responsibilities:

• Generate new enterprise relationships, building a qualified sales pipeline, and closing revenue opportunities with health systems, hospitals, academic institutions, and healthcare organizations
• Lead consultative sales engagements that position the PEH as a strategic workforce education solution aligned with the latest Association’s science
• Identify and pursue opportunities within hospitals, health systems, academic institutions, EMS agencies, and entities in the healthcare sector
• Conduct discovery conversations to understand workforce training needs, compliance requirements, and clinical education priorities
• Position the PEH as an interpersonal solution supporting clinical competency, patient safety, and workforce development
• Expand relationships within client organizations by engaging clinical leaders, education teams, and administrative stakeholders
• Present the Association’s education portfolio, including CE courses, clinical education pathways, and subscription-based learning solutions
• Collaborate with internal subject matter authorities and product teams to align offerings with client needs
• Deliver compelling presentations, demonstrations, and proposals to senior healthcare leaders
• Represent the Association at conferences, customer meetings, and industry events
• Maintain well-adapted pipeline hygiene, including accurate opportunity stages, revenue projections, and defined next steps
• Track and report sales activity, pipeline coverage, and revenue progress against targets
• Collaborate with marketing and operations teams to convert leads and advance opportunities
• Continuously refined outreach strategies based on market feedback and sales performance

Requirements:

• Bachelor's degree or equivalent professional experience
• Three (3) years of experience in B2B sales, business development, or enterprise account management
• Experience using consultative selling approaches to identify organizational needs and align solutions across multiple stakeholders
• Ability to generate a pipeline through proactive prospecting
• Experience leading complex sales cycles with multiple stakeholders
• Strong communication and presentation skills
• Ability to lead multiple opportunities simultaneously while maintaining principled sales execution
• Experience using CRM systems to lead pipeline and forecasting
• Ability to travel up to 30%–40% local and overnight stay
• Registered Nurse (RN) or other professional medical field
• Experience selling into hospitals, health systems, or healthcare organizations
• Background in healthcare education, continuing education, or digital learning platforms
• Familiarity with accreditation or clinical education environments