The American Heart Association is seeking a results-driven Business Development Manager to expand adoption of the Professional Education Hub, the Association’s digital learning platform. The role involves generating new enterprise relationships, building a qualified sales pipeline, and closing revenue opportunities with healthcare organizations.
Responsibilities:
- Generate new enterprise relationships, building a qualified sales pipeline, and closing revenue opportunities with health systems, hospitals, academic institutions, and healthcare organizations
- Lead consultative sales engagements that position the PEH as a strategic workforce education solution aligned with the latest Association’s science
- Identify and pursue opportunities within hospitals, health systems, academic institutions, EMS agencies, and entities in the healthcare sector
- Conduct discovery conversations to understand workforce training needs, compliance requirements, and clinical education priorities
- Position the PEH as an interpersonal solution supporting clinical competency, patient safety, and workforce development
- Expand relationships within client organizations by engaging clinical leaders, education teams, and administrative stakeholders
- Present the Association’s education portfolio, including CE courses, clinical education pathways, and subscription-based learning solutions
- Collaborate with internal subject matter authorities and product teams to align offerings with client needs
- Deliver compelling presentations, demonstrations, and proposals to senior healthcare leaders
- Represent the Association at conferences, customer meetings, and industry events
- Maintain well-adapted pipeline hygiene, including accurate opportunity stages, revenue projections, and defined next steps
- Track and report sales activity, pipeline coverage, and revenue progress against targets
- Collaborate with marketing and operations teams to convert leads and advance opportunities
- Continuously refined outreach strategies based on market feedback and sales performance
Requirements:
- Bachelor's degree or equivalent professional experience
- Three (3) years of experience in B2B sales, business development, or enterprise account management
- Experience using consultative selling approaches to identify organizational needs and align solutions across multiple stakeholders
- Ability to generate a pipeline through proactive prospecting
- Experience leading complex sales cycles with multiple stakeholders
- Strong communication and presentation skills
- Ability to lead multiple opportunities simultaneously while maintaining principled sales execution
- Experience using CRM systems to lead pipeline and forecasting
- Ability to travel up to 30%–40% local and overnight stay
- Registered Nurse (RN) or other professional medical field
- Experience selling into hospitals, health systems, or healthcare organizations
- Background in healthcare education, continuing education, or digital learning platforms
- Familiarity with accreditation or clinical education environments