Managing Director Marketing - Go To Market

Federal Express Corporation is a leading logistics company, and they are seeking a Managing Director of Marketing to oversee their marketing policies and activities. The role involves developing commercialization strategies for new products, building go-to-market plans, and driving post-launch commercialization scaling.

Responsibilities:

• Directs, organizes, develops, plans and evaluates the FedEx marketing policies and activities including marketing analysis, programs, technology implementation, pricing, and product development to meet the organization's objectives
• Define commercialization strategy for new digital and digitally enabled products: target segments, pricing & packaging, value props and competitive positioning
• Build go-to-market plans: sales plays, channel strategy, marketing programs, onboarding & enablement
• Translate strategic goals into executable launch roadmaps with clear milestones, resource plans and cross-functional owners
• Lead pilot programs, early customer trials, and iterative pricing/packaging experiments; capture learnings and drive rapid product-market fit decisions
• Design and implement scalable operational processes (launch checklist, revenue recognition handoffs, SLA, reporting)
• Support in the creation of financial models and targets: ARR bookings forecasting, unit economics, CAC/LTV, payback, and scenario analysis
• Own launch governance: weekly launch cadences, risk mitigation, cross-functional alignment and executive updates
• Drive post-launch commercialization scaling: partner expansion, internationalization, and product-led growth initiatives
• Perform other duties as assigned

Requirements:

• Bachelor's Degree/equivalent in marketing, business administration or related field
• Significant directly related experience in marketing and sales in a corporate environment including demonstrably successful management experience (e.g. high performance ratings)
• Experience in marketing and information analysis
• Experience in promotion, research and pricing, financial analysis, and telemarketing
• Strong management, excellent human relations and communication skills
• Early Stage (0 to 1) launch, strategy and operations experience a plus
• Experience building, developing and leading a large team
• MBA preferred