Senior Technical Product Marketing Manager

Sanity is building the future of AI-powered Content Operations, providing a platform that helps teams automate and enhance their content workflows. The Technical Product Marketing Manager will connect the product’s capabilities to the needs of developers and IT leaders, creating impactful messaging and content to drive adoption and showcase Sanity’s value.

Responsibilities:

• Serve as the bridge between product capabilities and customer needs: Articulate how Sanity solves real-world problems better than alternatives, ensuring our messaging connects deeply with developers and IT leaders
• Create clear messaging and materials for Developers, Product Owners and Technical leads: Help technical decision-makers to understand "Why Sanity is for them" by producing targeted resources. Equip developers with the tools to articulate Sanity’s value
• Create compelling content: Write blog posts, case studies, landing pages, host webinars, record videos, and other artifacts that showcase Sanity’s value and impact to our core ICP audience
• Translate technical features into value-driven messaging: Work closely with Product Managers and Engineers to understand Sanity’s capabilities and explain them in a way that’s accessible and impactful
• Engage with our developer community and customers: Listen to their challenges, uncover opportunities, and identify key differentiators. Translate these insights into actionable messaging and content that accelerates adoption and highlights Sanity’s unique value

Requirements:

• Five years experience in a technical or developer-focused role: This could include pre-sales, engineering, Technical Product Marketing, Product Marketing or Product Management (for a developer-first company)
• Passion for content creation: Enjoys crafting blogs, demos, and other resources that inspire and inform
• Knowledge of the Content Management industry: Ideally, experience with headless CMS solutions or adjacent technologies
• Understanding of modern Front-end development: Familiarity with building modern digital experiences using frameworks like React, Next.js, and Vue.js, leveraging headless CMS architectures and API integrations for scalable and performant solutions
• Strong technical communication skills: Ability to translate complex technical features into clear, value-driven messaging that resonates with developers and IT leaders
• Collaborative and curious mindset: A natural communicator who enjoys talking to customers and internal teams, eager to learn about challenges and uncover opportunities
• Customer empathy and problem-solving skills: Keen ability to understand technical problems and articulate how Sanity provides solutions