Web Manager, Integrated Philanthropy Marketing
United States
Full Time
2 hours ago
$81,000 - $84,000 USD
H1B Sponsor Likely
Key skills
Email Marketing ExpertiseFront-end Web DevelopmentWeb Content Management SystemsHTMLCSSCRM SoftwarePhotoshopDreamweaverMicrosoft OfficeResponsive Design TechniquesProject ManagementDrupalCRMCommunication
About this role
Dana-Farber Cancer Institute is a leader in life-changing breakthroughs in cancer research and patient care. The Web Manager, Integrated Philanthropy Marketing is responsible for building fundraising websites and managing a digital marketing portfolio to help achieve the Division of Philanthropy's financial goals.
Responsibilities:
- Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy
- Responsibilities include: advising on and implementing mobile-friendly web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization; and advising on and implementing mobile-friendly email marketing strategies, including building and testing email campaigns and optimizing code based on best practices
- Advise on strategies and content layout optimizations for marketing landing pages as needed
- Uphold brand guidelines and content standards set for the Jimmy Fund
- Stay up-to-date with and advocate for digital marketing best practices
- Help educate Division of Philanthropy on best practices
- Includes developing online surveys as needed
Requirements:
- High School or equivalent
- 3 years of relevant work experience required
- Strong knowledge of email marketing strategies, testing, and reporting
- Strong understanding of email personalization and segmentation strategies
- Strong knowledge of website development and production, including experience with front-end web development and web content management systems
- Excellent coding skills with a strong proficiency in HTML, CSS, Photoshop, Dreamweaver, Microsoft Office, web content management systems, email marketing platforms, and responsive design techniques
- Strong analytical skills, including knowledge of web and email metrics and reporting tools
- Excellent project management and organizational skills, with strong attention to detail
- Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service
- Strong written and verbal communication skills
- Solid knowledge of CRM software, Blackbaud Luminate Online and Acquia/Drupal