Sr.Marketing Analytics Manager - Advanced Analytics

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

Are you a Data Scientist/Data Analyst who thrives on tackling complex problems and using data to drive business impact? Do you enjoy doing detailed analysis to inform marketing strategy?

Samsara is looking for a Senior Marketing Analytics Manager to join our Marketing Analytics and Data Science team. In this role, you’ll play a critical part in building our data science roadmap, developing predictive models, and refining AI-driven scripts to enhance account identification and enrichment. You’ll collaborate closely with Marketing, Sales, and Data Engineering teams to unlock insights, automate processes, and scale marketing intelligence through advanced analytics.

We’re looking for someone who can balance strategic vision with execution, someone who’s comfortable coding, testing, and iterating while also influencing stakeholders and driving measurable impact. Our diverse team is growing, offering opportunities for continuous learning, career progression and the chance to shape the future of marketing data science at a high-growth company.

This role is open to candidates residing in Canada.

In this role, you will: 

• Conduct detailed data analysis to inform marketing strategy informing how we target prospects and optimize our marketing channel mix.
• Design and evaluate marketing experiments to measure incremental impact, validate channel performance, and inform budget allocation decisions.
• Support the development and evolution of our marketing attribution model and other measurement frameworks to better capture the influence of marketing across the customer journey.
• Partner with cross-functional teams to identify opportunities to leverage AI and advanced analytics to improve marketing insights, automation, and decision-making.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics or other related quantitative fields.
• 5+ years of relevant data science or advanced analytics work experience and 5+ years of experience building advanced analytical models/analysis to inform strategy. 
• Advanced knowledge of marketing measurement (attribution, marketing mix modeling, lift studies) and has direct experience working in marketing and doing detailed analysis supporting marketing strategy. 
• Experience conducting and designing large scale experimentation processes from end-to-end, executing on incremental studies, and translating results into actionable business decisions. 
• Expertise in Tableau and/or similar platforms; expertise in coding languages and tools like Python, R and SQL - hands on coding experience is needed for this role. 
• Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
• Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
• Ability to manage multiple projects at the same time in a fast-paced business environment
• Strong innovative mindset that is comfortable taking nebulous problems and solving them end to end

An ideal candidate also has:

• Experience working with cutting edge LLM tools, web scraping, third-party data providers, or AI-driven automation.
• Experience analyzing B2B marketing strategies, channels and lifecycle identifying areas of opportunity and optimization.
• Familiarity with web analytics, tracking platforms, CRM tools and cloud-based data pipelines.
• Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary$138,975—$179,850 CAD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working 

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations 

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.