Fundraise UpRemote
Account-Based Marketing Manager
United States of America
Full Time
2 weeks ago
$100,000 - $110,000 USD
Visa Sponsor
Key skills
Account-Based Marketing (ABM)B2B MarketingEnterprise Demand GenerationStrategic Account MarketingMulti-channel Marketing CampaignsSalesforceHubSpotLinkedIn MarketingABMIntent ToolsAccount Engagement AnalysisPipeline ManagementSales CollaborationAnalytical thinkingIndependent operationAdaptive planningSales
About this role
Fundraise Up is a global fundraising platform dedicated to making donations to nonprofits seamless and accessible. The Account-Based Marketing Manager will plan and execute targeted marketing programs to engage and influence key Enterprise and Strategic accounts, supporting complex sales cycles and building relationships with senior decision-makers.
Responsibilities:
- Execute account-based marketing programs targeting a defined set of Enterprise and Strategic accounts
- Design and coordinate 1:1 and 1:few ABM plays that engage key decision-makers and buying groups
- Partner with Sales to support account plans, opportunity progression, and executive engagement
- Develop personalized messaging, value narratives, and content experiences tailored to enterprise stakeholders
- Execute multi-channel ABM campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events
- Support high-touch executive engagement initiatives including curated dinners, events, and account-specific experiences
- Conduct account research to identify buying group members, whitespace opportunities, and engagement signals
- Monitor account engagement, campaign performance, and pipeline impact across the target account portfolio
- Test new ABM approaches and engagement tactics to improve program effectiveness
Requirements:
- 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing
- Demonstrated experience executing multi-channel ABM programs targeting complex buying groups
- Strong analytical skills with the ability to evaluate account engagement and pipeline signals
- Experience working closely with Sales teams to support account strategies and opportunity progression
- Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives
- Experience using marketing and sales platforms - Salesforce, HubSpot, LinkedIn, and ABM or intent tools
- Comfort operating in fast-paced environments where priorities evolve and initiatives require adaptive planning