Senior Director Marketing Campaign Execution and Program Management

PanAgora Asset Management is committed to transforming financial lives through a flexible work environment. The Senior Director, Campaign Execution & Program Management leads the delivery of marketing campaigns, ensuring operational rigor and measurable outcomes across B2B and B2C initiatives.

Responsibilities:

• Lead the full campaign lifecycle, including intake and discovery, design, build and QA, launch, live optimization, and post-campaign analysis
• Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization
• Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance
• Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards
• Ensure rigorous quality assurance processes are completed prior to launch and that approval workflows and audit trails are maintained
• Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects
• Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights
• Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns
• Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication
• Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality
• Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance
• Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence
• Partner with Marketing Technology teams to evolve platforms and integrations (e.g., MAP, CRM, CDP, analytics) and improve data quality for targeting and measurement
• Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics

Requirements:

• 15+ years of experience in campaign operations, lifecycle marketing, marketing operations, or a related discipline
• 7+ years of experience leading multi-layer teams, including managing senior leaders such as Directors and Senior Managers
• Extensive experience in multi-channel campaign execution and marketing automation platforms
• Demonstrated senior-level program and portfolio management experience in complex, matrixed organizations
• Proven ability to influence and communicate effectively across strategy, creative, technical, and compliance partners
• Strong data-driven mindset with experience using performance insights to diagnose issues, prioritize trade-offs, and drive continuous improvement
• Demonstrated experience supporting both B2B and B2C marketing communications and underlying infrastructure
• Track record of improving campaign cycle time, quality, and scalability through process standardization and platform enablement
• Experience operating in global or regional execution models, including localization and time zone coordination
• Experience modernizing campaign workflows through automation and AI under strong governance frameworks
• Bachelor's degree required
• Advanced degree and/or relevant certifications (e.g., PMP, Agile, platform certifications)
• Background in financial services or other regulated industries