Arrow Electronics is seeking an Aggregator Marketing Manager to lead and coordinate marketing initiatives across the aggregator channel for their Global Components business. This role involves defining and executing marketing strategies, managing marketing plans and budgets, and serving as a liaison between internal IT and marketing teams.
Responsibilities:
- Develop and manage an always-on aggregator strategy that maximizes impact within budget
- Allocate and optimize spend to drive the best return across aggregator platforms
- Partner with internal teams to support and align aggregator activity with API strategy
- Work cross-functionally to understand business priorities and use aggregators to best support key objectives
- Track, analyze, and report on performance, with a focus on eCommerce revenue, new customer growth, and lead generation
Requirements:
- 8+ years of experience
- Direct experience working with aggregator platforms (e.g., product listing sites, comparison engines, marketplaces, or similar third-party demand channels), including budget ownership and optimization
- Strong understanding of API-driven marketing environments, including how product data, inventory, pricing, and availability impact campaign performance