Retention Sales Development Representative II

Instacart is transforming the grocery industry by providing essential services for grocery delivery and household goods. The Retention Sales Development Representative II will manage and grow advertiser relationships, focusing on increasing active advertiser rates and driving revenue growth through client engagement and campaign optimization.

Responsibilities:

• Developing and maintaining strong relationships with advertisers, managing full end‑to‑end sales cycle, and client relationship post launch
• Conducting a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment
• Creating sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers
• Meeting and exceeding key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage
• Utilizing SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing
• Ensuring accurate contact mapping within the book of business and tracking contact movement updates
• Engaging active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses
• Identifying opportunities to standardize materials and processes to provide high-quality support at scale
• Delivering an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution

Requirements:

• 1+ years of experience in a sales or business development role, preferably in the advertising and/or CPG industry
• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships
• Proven track record of meeting or exceeding sales targets and KPIs
• Excellent organizational and project management skills
• Detail-oriented with a focus on accuracy and quality
• Ability to adapt to a fast-paced and dynamic environment
• Strong advertising industry knowledge and understanding of CPG advertising is a plus
• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools
• Familiarity with leveraging AI to assist in sales processes and maximize efficiency
• Experience working with and prioritizing a large book of business