Marketing Director, Forensics Engineering

Rimkus is a worldwide leader in Engineering and Technical Consulting, seeking a Marketing Director to enhance their Forensics marketing function. The role involves defining marketing strategies, developing content campaigns, and driving demand generation to align with business growth goals.

Responsibilities:

• Define and own the Forensics Business Group marketing strategy, aligned to revenue growth, pipeline targets, and strategic priorities across service lines (e.g., fire & explosion, transportation, infrastructure...)
• Serve as the senior marketing thought partner to Forensics leadership, translating business objectives into clear marketing priorities and plans
• Establish annual and quarterly marketing objectives, success metrics, and investment plans tied directly to business outcomes. Shift the function from reactive field support to proactive market leadership
• Develop proactive, innovative content marketing campaigns that improve our brand visibility – as well as the visibility of individual experts
• Lead the development of Ideal Client Profile (ICP) -specific positioning, messaging, and value propositions in line with how our clients and prospects evaluate and select forensic experts: grounded in credibility, specialization, responsiveness, geographic reach and testimony / deposition training & expertise
• Identify and articulate our key differentiators. Ensure all Forensics marketing reflects technical credibility and differentiation, working closely with subject matter experts to translate deep technical knowledge into compelling, client-facing content
• Own Forensics demand generation strategy across inbound and outbound motions; execute that strategy within a matrixed marketing organization, partnering with functional teams and the Creative & Design Center of Excellence to activate your campaigns across web, paid media, email, social, and live/virtual events
• Drive a culture of measurement and accountability across Forensics marketing — ensuring that marketing activities are tied to pipeline outcomes and that the team can clearly articulate what’s working, what isn’t, and where to focus next

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field (or equivalent practical experience)
• 7–12 years of hands-on experience marketing Forensic Engineering, consulting, or closely related technical/professional services (e.g., environmental consulting, construction consulting, insurance services)
• Deep familiarity with the insurance carrier and law firm buyer ecosystem
• Experience defining KPIs, building dashboards, and making data-informed decisions about where to invest and where to cut
• Proven ability to partner with senior business leaders as a strategic equal
• Experience influencing outcomes in matrixed organizations
• Master's degree is a plus
• Hands-on Forensics Engineering experience, including team leadership and client-facing responsibility