Director, Performance Marketing

Mariner is a company focused on driving client acquisition through performance marketing. The Director of Performance Marketing will lead activation strategies and multi-channel execution to ensure marketing programs meet business objectives and drive measurable impact.

Responsibilities:

• Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels
• Translate growth strategy into actionable activation plans aligned with campaign and segment goals
• Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments
• Lead campaign briefing and collaborate with creative teams on messaging and asset development
• Ensure creative and messaging are informed by audience insights and optimized for channel performance
• Partner with media and analytics teams to review performance and identify optimization opportunities
• Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
• Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
• Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
• Incorporate digital engagement signals into activation planning and optimization decisions
• Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
• Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
• Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
• Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
• Maintain a centralized repository of test learnings and support sharing of insights across teams
• Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
• Partner with Marketing leadership to support campaign priorities and activation timelines
• Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
• Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
• Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
• Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
• Provide creative feedback informed by channel performance, testing results, and user engagement behavior

Requirements:

• 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
• Experience executing multi-channel acquisition campaigns across creative and media partners
• Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
• Experience supporting or running digital-first testing and optimization programs
• Proven ability to collaborate with senior stakeholders and cross-functional partners
• Clear communicator who can translate insights into actionable recommendations
• Strong understanding of full-funnel performance marketing and how paid, earned, and owned channels work together
• Ability to turn strategy into practical, executable activation plans
• Experience leading or influencing cross-functional teams and agency partners
• Hands-on experience with test-and-learn approaches and performance optimization
• Working knowledge of marketing measurement, experimentation, and lift analysis
• Familiarity with digital engagement strategy, including websites, content, and user journeys
• Experience partnering with Digital or web teams to align marketing activation with on-site experience
• Ability to interpret performance and engagement data and apply insights to optimization efforts
• Comfort working within CRM, marketing automation, and digital analytics platforms to evaluate performance, support experimentation, and connect activation efforts to downstream outcomes
• Strong communication, organization, and prioritization skills
• Experience in financial services, wealth management, or other regulated industries
• Human-centered or experience-led marketing mindset
• Familiarity with marketing analytics tools, media dashboards, and testing methodologies