Socure is building the identity trust infrastructure for the digital economy, aiming to verify good identities and prevent fraud. The Vertical Marketing Manager will lead strategy and execution for industry-specific narratives and partnerships, driving pipeline and revenue growth within a defined market segment.
Responsibilities:
- Define and execute a vertical marketing strategy for your assigned GTM Pod
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t
- Act as the vertical marketing owner for your pod during planning cycles and QBRs
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions
Requirements:
- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
- Analytical rigor and experience tying marketing programs to business outcomes
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment