SmartOps Senior Marketing Manager

UST is a mission-driven company that transforms lives through the power of technology. They are seeking a SmartOps Senior Marketing Manager to shape the go-to-market strategies for their solutions, focusing on customer needs and collaboration with sales and marketing teams.

Responsibilities:

• Drive messaging, content, and campaign strategies focused on customer buying needs
• Develop and implement go-to-market strategies and campaigns in collaboration with regional sales and marketing teams
• Conduct research on target personas, buyer needs, and decision-making processes
• Own and develop CyberProof s point of view and messaging
• Work closely with global security operations and analyst teams
• Develop compelling presentations, webinars, whitepapers, videos, and other materials
• Define and build programs to increase awareness and adoption

Requirements:

• At least 5 years of success in marketing and/or (preferably) product marketing roles
• Technical orientation, preferably with preferably at least 3 years' experience with cybersecurity vendors
• Experience working with cloud service providers (Google, Microsoft, and/or AWS)
• Strong passion for product positioning and messaging
• Outstanding writing and communication skills with English at native-level proficiency
• Ability to conduct market, competitor, and customer research
• Experience in creating value propositions and messaging strategies
• Proven ability to build pipeline for new offerings and upsell programs
• Hands-on experience with events, trade shows, webinars, and good presentation skills