Marketing Strategy Manager

Thomson Reuters is a leading provider of intelligent information for businesses and professionals. They are seeking a Manager of Corporates Marketing Strategy to develop and implement integrated marketing campaigns tailored for the Corporates segment in the United States. This role involves collaborating with various teams to create marketing strategies, analyze campaign performance, and drive sales growth.

Responsibilities:

• Deeply understand the Corporates segment’s go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies
• Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build strategies and plans, and align on prioritization
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities
• Deliver effective marketing strategies to fuel sales funnel and build new pipeline, from marketing qualified lead to closed sale
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc
• Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business

Requirements:

• Must be based in the United States; hybrid role based out MSP preferred
• 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
• BA/BS required
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Strong ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems