Key skills
GTM MarketingProduct MarketingData-driven marketingSales collaborationSaaS marketingAd tech marketingMartech solutionsOutcome-orientedDecisiveCross-functional leadershipCollaborativeGoSaaSLeadershipSales
About this role
InMarket is a leader in consumer intelligence and real-time activation for top brands. They are seeking a Manager, GTM Marketing to lead the go-to-market strategy for their Audiences business, focusing on positioning, packaging, and demand alignment to support revenue growth.
Responsibilities:
- Own GTM Marketing Strategy for Audiences
- Develop and execute the GTM plan aligned to Audience revenue goals
- Clarify positioning and value proposition across key ICPs
- Support packaging and differentiation in a crowded market
- Ensure message consistency across sales, content, and campaigns
- Partner with Business and Sales Leadership
- Align with Audience business leadership on strategic priorities
- Identify growth opportunities across verticals and segments
- Collaborate with Sales leadership to refine messaging and target accounts
- Surface field feedback to inform future strategy
- Lead Commercialization & Enablement Alignment
- Manage launch execution for Audience updates and offerings
- Partner with Enablement to drive training and certification
- Ensure sales materials and playbooks reflect priority narratives
- Monitor adoption and adjust as needed
- Drive Demand & Pipeline Alignment
- Align demand programs to Audience priorities
- Partner with Demand Generation to increase qualified pipeline
- Monitor performance metrics and optimize campaigns
- Support account-based marketing initiatives for priority segments
- Coordinate Cross-Functional Execution
- Partner with: Content & Partner Marketing
- Brand & Communications
- Demand Generation
- Sales Marketing
- Sales Enablement
- Marketing Operations
- Ensure Audience priorities are reflected in shared marketing resources
Requirements:
- 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
- Experience marketing data, SaaS, ad tech, or martech solutions
- Strong storytelling and positioning capabilities
- Ability to translate technical capabilities into business value
- Experience partnering with Sales and business-line leaders
- Data-driven and performance-oriented
- Business-first mindset with marketing expertise
- Highly accountable and outcome-oriented
- Decisive and comfortable operating with speed
- Strong collaborator who can align diverse stakeholders
- Data-driven with a bias toward action