Senior Manager, Content Marketing (Cyber-Security)

Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The Senior Manager, Content Marketing will oversee the content strategy, manage a dispersed content marketing team, and ensure impactful content delivery aligned with business priorities and customer needs.

Responsibilities:

• Own and evolve the global content marketing strategy to support brand awareness, new logo growth, customer expansion, product launches, customer retention, and thought leadership
• Translate business objectives into actionable content plans across the entire buyer and customer lifecycle
• Lead content planning and prioritization across channels, audiences, and regions
• Ensure all content aligns with brand messaging, positioning, and strategic product marketing narratives
• Optimize the use of AI-powered technologies to accelerate content creation, effectively balancing AI with human expertise and oversight
• Lead, mentor, and develop a team of regionally-dispersed content creators
• Establish clear roles, workflows, and metrics to ensure operational excellence
• Foster a culture of creativity, collaboration, and continuous improvement
• Oversee the development of high‑impact content including thought leadership, whitepapers, case studies, web pages, email copy, video scripts, social content, and more
• Review and elevate content quality, ensuring clarity, accuracy, consistency, and brand alignment
• Partner with our Brand/Creative Services teams to collaborate on the delivery compelling multimedia content
• Work closely with the wider marketing and Go-to-Market group to understand priorities and turn them into effective content strategies
• Ensure content supports key commercial initiatives such as campaigns, launches, ABM programs, sales enablement, and customer expansion
• Build strong internal relationships to source insights, customer stories, and subject‑matter expertise
• Owns the effective communication of content resources and how to take advantage of them across the marketing and wider go-to-marketing group, ensuring communications are aligned with broader internal communication efforts
• Define content KPIs tied to business outcomes
• Track content performance using analytics tools and deliver regular insights and recommendations
• Drive a culture of experimentation and data‑driven optimization across formats and channels
• Maintain a centralized editorial calendar mapped to company priorities
• Oversee content governance, workflows, documentation, and scalable processes
• Manage budgets and agency relationships

Requirements:

• Proven ability to connect content strategy to commercial outcomes, revenue goals, and customer needs
• Experience managing and growing high‑performing content teams
• Experience of cybersecurity solutions in the Sophos portfolio, with particular interest in Endpoint, Firewall, MDR and security services
• Strong editorial judgement and exceptional writing/editing skills
• Deep understanding of SEO, content distribution, and multi‑channel strategy
• Strong cross‑functional partnerships and alignment with business priorities
• Ability to create a high‑performing content team delivering consistently impactful, on‑brand content
• Experience of social media platforms and social content creation technologies
• Ability to build strong relationships across cross-functional teams while working remotely
• Ability to translate complex ideas into easy-to-consume outputs
• Ability to manage multiple initiatives, stakeholders, and deadlines with strong project management skills
• Strong communications skills