Senior Manager, Content Marketing

Manhattan Associates is looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of their content strategy, execution, and distribution. This role involves developing a content strategy that fuels awareness and engagement, collaborating with various stakeholders to craft narratives for supply chain and commerce audiences.

Responsibilities:

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
• Partner with customers and SMEs to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
• Collaborate with Product Marketing, Growth, Communications, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
• Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels
• Instrument content analytics and reporting (e.g., traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice) and translate insights into an experimentation roadmap
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality

Requirements:

• 7–10 years of content experience with a track record of building programs that drive measurable impact across awareness and demand
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated, market‑shaping thought leadership and category narratives
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening tools, project management, and marketing automation platforms
• AI‑forward mindset, with experience leveraging LLMs and other AI tools to democratize content in scalable ways without losing human ingenuity
• Experience in tech (e.g., Salesforce, HubSpot, ServiceNow, SAP, or similar)
• Experience with executive ghostwriting and/or original research programs