PathAI is on a mission to improve patient outcomes with AI-powered pathology. The Senior Product Marketing Manager will lead the marketing function for algorithm products, driving strategy and collaborating with cross-functional teams to support product launches and marketing initiatives.
Responsibilities:
- Lead end-to-end launches for biopharma products and services in partnership with Product and Business Development, including positioning, messaging, and go-to-market rollout plans
- Own external messaging and campaign calendars, ensuring consistent execution across web, social, PR, sales enablement, and event-related touchpoints
- Own development of product marketing collateral, including content creation, creative direction, and final deliverables across digital, sales, partner, and event assets
- Support the planning and execution of industry conferences, owning tactical execution for Tier 1 conferences including registration, event planning, cross-functional coordination, and assets Including supporting follow-up campaigns, social media calendar around conferences and biopharma engagement strategy with business development team
- Partner with the marketing team on channel strategy, investment decisions, and performance measurement, contributing to annual marketing objectives, tactics, and budgets for product and service focus areas
Requirements:
- 2-5+ years of experience in product marketing with experience in brand management or digital marketing in the healthcare field
- Proven ability to craft engaging content across diverse customer segments
- Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content
- An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature
- Strong communication skills and the ability to have a confident presence with internal and external stakeholders
- Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation
- Background in pharmaceuticals, biotech, or medical devices
- Prior experience in a high-growth company (Series A-C)
- Knowledge of marketing automation/CRM platforms (e.g., HubSpot, Marketo) and SEO/analytics tools (e.g., Google Analytics, Google Search Console, SEMrush)
- Experience with video and image editing tools such as Canva, Adobe Creative Suite, and Vimeo