Director - Product Marketing - AI

WSO2 is seeking a strategic and visionary Director of AI Product Marketing to architect and scale their developer-first, product-led growth engine. This high-impact leadership role involves defining the go-to-market strategy for the new AI Agent Platform and amplifying WSO2's AI-first evolution to drive global adoption and revenue.

Responsibilities:

• Define the AI and product marketing strategy: Own and articulate the end-to-end product marketing strategy that informs our AI narrative and drives our developer-first, PLG model for the new Agent Platform
• Define and track key PLG metrics: Establish the core KPIs for the developer-led funnel, including sign-ups, activation rates, time-to-value, product-qualified lead (PQL) conversion, and free-to-paid conversion, and own the strategy to improve them
• Craft the narrative: Develop and evangelize a compelling and differentiated narrative for our AI platform, one that bridges technical capabilities with tangible business outcomes and establishes a clear market position
• Instrument the funnel: Partner with Product, Engineering, and Corporate Marketing teams to define and optimize the developer journey. Leverage growth engineering principles, modern GTM tools, and effective use of AI, to accelerate time-to-value for new users and drive conversion and surface high-quality leads for sales
• Be a leader: Act as a key strategic partner to BU Leadership, Product Management, and Engineering teams, representing the voice of the market and the developer community to influence key business and product decisions
• Orchestrate launches: Lead the GTM strategy and execution for new product and feature launches, ensuring cross-functional alignment and market impact
• Develop a content engine: Architect a content strategy to fuel our PLG motion. You will own product-focused content such as demos, webinars, and tutorials that translate technical features into clear customer value and business impact
• Partner with DevRel: Collaborate closely to align on community engagement, content strategy, and technical evangelism efforts, creating a powerful and unified voice in the market that builds trust and drives organic adoption
• Champion the product: Serve as a key product evangelist and spokesperson, confidently presenting our story and value proposition in webinars, on podcasts, and at select industry events
• Nurture community: Cultivate strong relationships with developers and customers, turning them into advocates, references, and sources of powerful case studies and testimonials
• Own market expertise: Serve as the central source of intelligence on the technical landscape, competitor strategies, market trends, and pricing dynamics
• Drive pricing and packaging strategy: Conduct market analysis and collaborate with Product and Finance to define and iterate on our pricing and packaging for different segments, from individual developers to large enterprises
• Voice of the developer: Synthesize market and developer feedback to provide actionable insights to the Product team, directly influencing the product roadmap and strategy to ensure we are building what the market needs
• Define personas: Develop and refine user and buyer personas—from the hands-on developer to the strategic CTO and line-of-business leader—ensuring our messaging, content, and product experience are tailored to their unique needs and pain points
• Empower the field: Equip global sales and solution engineering teams with the messaging, tools, and training they need to effectively engage with PQLs and enterprise buyers
• Create high-impact assets: Develop sales plays, competitive battle cards, compelling demos, and other enablement materials that clearly articulate our business value and technical differentiation to both technical evaluators and economic buyers
• Enable the ecosystem: Collaborate with the partner team to ensure our technology and channel partners are equipped to represent WSO2 effectively

Requirements:

• 8-10+ years of experience in product marketing, with at least 4+ years in a senior or leadership role for a B2B software company targeting technical users
• Strong understanding of AI/ML/agentic concepts and developer workflows for building agentic applications and AI-powered development
• Proven expertise in the AI platform or developer tools space. You must be able to hold your own in conversations with developers and architects
• Deep understanding of open source business models and community-led growth
• Demonstrated success owning and scaling a PLG motion for a technical product. Must be fluent in optimizing the entire user journey, from activation and engagement to defining and converting PQLs
• Hands-on experience with the modern martech stack (e.g., GTM data tools, product analytics, marketing automation, etc.) and a deeply data-driven approach to informing strategy and measuring success
• A strategic mindset with a proven ability to connect technical product features to customer problems and C-level business outcomes (e.g., revenue growth, cost savings, risk reduction)
• An exceptional B2B storyteller with a public portfolio or examples of compelling content (blogs, presentations, videos) you have personally created or directed for both technical and business audiences
• Excellent communication and presentation skills, with the ability to engage and influence both highly technical and senior business audiences, translating complex technical topics to the right level for your audience
• Strong leadership qualities with a demonstrated ability to lead through influence and collaborate effectively across globally distributed, cross-functional teams
• Thrive in a fast changing environment with high ambiguity, both inherent in AI advances
• A passionate, self-motivated leader who is excited to build a new function and define market-leading products