Product Marketing Manager, Engagement & Enablement

Oneleet is one of the fastest-growing security and compliance platforms in history, on a mission to change the compliance and security industry. The Product Marketing Manager will own the content and collateral that supports sales and customer success, building resources from scratch to influence B2B buying decisions in the cybersecurity and compliance space.

Responsibilities:

• Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks
• Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points
• Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives
• Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects
• Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution
• Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches
• Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space
• Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce
• Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance
• Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation
• Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive
• Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities
• Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features
• Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned
• Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers
• Feed insights back into messaging, collateral, and the product roadmap
• Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust

Requirements:

• 3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content
• Exceptional writing ability- you can produce a technically credible white paper and a punchy one-pager in the same week, and both will be genuinely good
• Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
• Strong research instincts- you know how to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
• Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
• Comfortable owning projects end-to-end with minimal oversight- you set the brief, drive the process, and deliver the output
• Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
• Experience marketing to mid-market buyers (100-2,000 employees) and understanding how procurement and evaluation processes differ at that scale
• Ability to develop and maintain a coherent competitive positioning strategy, not just a table of feature comparisons
• Familiarity with persona development, messaging frameworks, and the mechanics of category creation
• Experience in cybersecurity, compliance, GRC, or adjacent technical categories- you understand what SOC 2 actually means and why it matters to a buyer
• Experience building a product marketing function from the ground up at an early-stage startup
• Familiarity with tools like Figma for light layout and design work on collateral
• Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking
• Background in sales engineering or solutions consulting- you understand how deals actually get done
• Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts