Key skills
Growth marketingDigital marketingMarketing automationWebsite managementSEO implementationA/B testingData analysisAnalytical mindsetMulti-taskingAnalyticsWordPressSaaSSalesforceA/B TestingSales
About this role
VertexOne is the recognized leader in SaaS platforms for utilities across North America, dedicated to enhancing customer service experiences. The Growth Marketing Specialist II will scale the digital demand engine, execute multi-channel campaigns, and optimize conversion paths to drive measurable pipeline impact.
Responsibilities:
- Build and launch campaigns across email, paid media, retargeting, and web
- Develop landing pages, forms, and conversion paths aligned to campaign goals
- Partner with Product Marketing to translate messaging into effective digital programs
- Execute A/B testing to continuously improve performance
- Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements
- Optimize user journeys to improve engagement and conversion rates
- Support SEO implementation through on-page best practices (in partnership with the Content team)
- Monitor site health and recommend enhancements
- Execute nurture programs and automated workflows in HubSpot
- Support audience segmentation and targeting
- Partner with Sales to ensure strong lead flow and handoff
- Track campaign performance and build recurring reports
- Analyze funnel metrics and provide recommendations
- Maintain accurate tagging, attribution, and campaign structure
Requirements:
- 4–7 years of experience in growth, demand generation, or digital marketing within B2B SaaS or a related industry
- Hands-on experience with marketing automation platforms (HubSpot strongly preferred)
- Hands-on experience managing websites within a CMS such as HubSpot or WordPress, including page creation, updates, and optimization
- Comfort conducting website audits to identify opportunities for improving UX, conversion paths, SEO performance, and overall site health
- Familiarity with Salesforce and digital analytics tools
- Strong understanding of CRO, landing page strategy, and email performance
- Comfort managing multiple campaigns simultaneously
- Analytical mindset with a bias toward action