Business Development Representative

Radial Inc. is a leading B2C ecommerce fulfillment and commerce solutions provider. The Business Development Representative will work cross-functionally with the Sales and Marketing teams to support business revenue and growth goals by generating leads, qualifying prospects, and maintaining CRM hygiene.

Responsibilities:

• Research and identify ecommerce retailers/brands that align with Radial’s ICP and priority vertical markets (e.g., apparel/footwear, health/beauty, and other defined verticals)
• Build and maintain targeted account lists using approved tools and data sources
• Identify buying signals and triggers (e.g., growth/peak scaling, fulfillment pain, international expansion, platform shifts, service disruptions, CX/returns challenges) to prioritize outreach
• Proactively generate new leads through outbound channels including cold email, cold calls, social selling, and network outreach
• Execute sequenced, multi-touch cadences aligned to defined plays and messaging Personalize outreach based on account context, role/persona, and relevant trigger signals
• Qualify leads using defined criteria (e.g., fit, pain, timing, decision process, volumes/complexity, current state) and ask effective discovery questions
• Schedule meetings for prospects and assigned Sales Directors with clear context, agenda, and qualification notes
• Support transition-readiness conversations and be able to articulate the basics of Radial’s onboarding/implementation approach (including Fast Track positioning where applicable)
• Maintain consistent follow-up with non-ready leads via structured nurture touches and re-qualification
• Meet or exceed speed-to-lead expectations for inbound inquiries (SLA defined by the team)
• Maintain accurate CRM activity, lead/account/contact records, and dispositioning
• Track and report on weekly productivity and performance metrics (activity, connection, meeting set, conversion rates) and continuously improve based on results
• Work collaboratively with assigned Sales Directors and Marketing partners to generate a healthy month-over-month pipeline

Requirements:

• Proven work experience as a B2B Business Development Representative, Sales Account Executive, or similar role
• Hands-on experience with multiple sales techniques and tools (Salesforce, Salesloft, ZoomInfo, etc.)
• Track record of achieving weekly/monthly lead quotas
• Strong communication, listening skills, and ability to influence and persuade others
• Must be comfortable working in a fast-paced environment
• Self-starter, ability to achieve goals without daily supervision
• Strong attention to detail, time management, and decision-making skills
• Strong business acumen and writing skills
• Excellent organizational, project management, and collaboration skills
• Proven ability to collaborate cross-functionally and act as a positive agent of change
• Minimum of 1-3 years of experience in B2B lead generation, inside sales, or field marketing role
• Bachelor's degree in Business Administration or comparable education/experience
• Market/industry knowledge in supply chain/transportation and shipping or related field a plus but not required