Director of Growth Marketing

Role Overview

• Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio.
• Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns.
• Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets.
• Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives.
• Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content.
• Continuously optimize campaign performance through testing, segmentation, and funnel analysis.
• Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation.
• Partner closely with SDR leadership to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns.
• Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates.
• Own lifecycle marketing programs that support enterprise onboarding and rollout across locations.
• Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion.
• Collaborate with Customer Success to improve customer health and reduce churn.
• Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels.
• Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints.
• Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing.
• Support offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration.
• Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI.
• Track CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions.
• Lead and mentor a team of growth marketers and foster a culture of accountability, experimentation, and results.
• Set clear KPIs tied to revenue impact and operational excellence.

Requirements

• 8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact
• MUST HAVE experience in restaurant technology, POS, payments, fintech, or operator-focused platforms
• Experience marketing to franchise-based business models
• Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution.
• Experience partnering with or leading SDR/BDR teams.
• Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong).
• Skilled in data-driven decision-making, funnel optimization, and performance reporting.
• Demonstrated ability to collaborate cross-functionally and influence without authority.
• Strong people leadership skills with experience managing high-performing teams.
• Proven ability to support Sales in meeting or exceeding pipeline and revenue goals.
• Experience with budget management, GTM planning, and pipeline forecasting.

Tech Stack

• SFDC

Benefits

• Offers Equity
• Offers Bonus