Vorys, Sater, Seymour and Pease LLP is a law firm that operates an ancillary business called Precision eControl (PeC), which provides integrated solutions for brands in the eCommerce space. The Business Development Representative is responsible for driving pipeline growth by engaging prospective customers, conducting research, and qualifying leads to create sales opportunities.
Responsibilities:
- Proactively generate new business by executing consistent outbound prospecting across email, phone, LinkedIn, and tradeshow lists while promptly qualifying and converting inbound leads. This includes identifying and engaging decision‑makers, tailoring outreach to target personas, and maintaining a strong pipeline of high‑quality meetings and opportunities
- Engage prospective customers in discovery conversations to understand their needs, pain points, and current workflows. Apply defined qualification criteria and ICP frameworks to assess fit and readiness, while clearly communicating Precision eControl’s value proposition and differentiating our solutions in early‑stage conversations
- Partner with Sales, Customer Success, and Marketing to align on target accounts, outreach priorities, and early‑stage customer handoffs, while sharing insights that strengthen campaigns and conversion outcomes. Participate in team training and coaching to refine messaging and support continuous improvement
- Ensure all prospective interactions, activities, notes, and status updates are accurately documented in the CRM (e.g., Salesforce) to support data integrity, forecasting, and pipeline management. Follow established sales processes and workflow standards to maintain consistent and repeatable execution
- Continuously refine daily prospecting workflows by testing new messaging, sequences, and engagement approaches, using data and insights to improve outreach effectiveness. Share learnings and successful tactics to enhance team processes and contribute to collective performance improvement
Requirements:
- Demonstrated strong written and verbal communication abilities, with the capacity to ask thoughtful questions, actively listen, and adapt messaging. Able to learn how to effectively articulate product value during early prospect interactions
- Show interest and aptitude for researching accounts, identifying key contacts, and conducting outreach across phone, email, and social channels. Comfortable learning how to generate early-stage interest and quality leads with guidance and training
- Ability to learn and apply structured qualification approaches through training and coaching
- Demonstrated curiosity about understanding customer needs, workflows, and buying signals
- Ability to build positive cross-functional working relationships with Sales, Customer Success, Marketing, and other internal teams. Open to feedback, coaching, and partnering across functions to improve messaging, prospect handoff, and overall team alignment
- Comfortable using technology and willing to learn CRM tools (e.g., Salesforce) to document interactions and manage workload. Demonstrated ability to review activity metrics, interpret results, and adjust outreach accordingly
- Bachelor's degree in related discipline or combination of equivalent education and experience
- 1 - 3 years of experience in similar field
- Bachelor's degree in Business, Communications, Marketing, or a related field preferred
- Internship or campus experience involving outreach, customer interaction, fundraising, or leadership roles preferred