Principal Product Marketing Manager, Security Storytelling (Remote)

Cisco is a leading company in creating innovative solutions for data and infrastructure connectivity and security. They are seeking a Principal Product Marketing Manager to shape customer perception and strategic positioning for Splunk Security, collaborating with leaders to craft compelling narratives that resonate with both technical and non-technical audiences.

Responsibilities:

• Define and Drive the Narrative: Craft the top-level messaging and strategic narrative for Splunk Security to ensure consistency across the portfolio and cut through the noise of a crowded market
• Executive Storytelling & Keynotes : Lead the development of high-impact presentations, scripts, and decks for major stages (sales kick-offs, industry conferences, customer summits) and executive briefings events
• Drive Awareness & Perception: Build out critical, high-value thought leadership assets—white papers, visuals, blogs, vision decks, and videos—that spur conversation and elevate Splunk’s point of view among customers, industry leaders and analysts
• Market Vision & Trends: Synthesize security landscape trends (SIEM, XDR, AI, Threat Intel) and competitor movements into actionable insights and forward-looking thought leadership content
• Translate Technology to Value: Act as the "translator" between technical product teams and non-technical executive audiences, surfacing the bits and bytes into compelling value-driven stories
• Strategic Alignment: Partner with sales, product, and cross-functional leadership to refine and test messaging effectiveness, reflecting the needs of the customer and ensuring on the ground outcomes

Requirements:

• 6+ years of experience in Product Marketing, Corporate Strategy, Strategic Communications, or a related field within the technology sector
• 3+ years in cybersecurity or adjacent markets, with a deep understanding of the SOC, the pressure on the CISO, and the language of the industry and customer
• Master Storyteller: A portfolio demonstrating the ability to write powerful, concise, and persuasive content in various formats from center stage to infographic to drive industry leadership
• Executive Presence: Proven experience working with and influencing senior executives (VPs, C-level) and orchestrating and navigating complex stakeholder processes
• Data-driven: Understand how to leverage seller and product telemetry, message-testing and external research to ensure story-telling is grounded in the customer
• Agility & Ownership: Ability to manage multiple high-stakes projects with competing timelines and drive projects from rough ideas to polished deliverables in a timely and collaborative manner
• Visual Strategy: Ability to structure presentations visually and storyboard keynote decks that maintain high audience engagement, working with designers or independently
• Tech-Savvy: Comfortable sitting in technical briefings and asking the right questions to extract a product's core customer value and differentiation
• Relevant experience in areas such as journalism, evangelism, speechwriting, or analyst relations
• Deep expertise in AI/ML impacts on the security landscape