Product Marketing Manager: 26-00754

Akraya, Inc. is an award-winning IT staffing firm seeking a dynamic Product Marketing Manager with a passion for bridging the product-customer gap through compelling messaging and market insights. The ideal candidate will spearhead product launches, enhance go-to-market strategies, and leverage data to drive product adoption and customer engagement.

Responsibilities:

• Develop and refine messaging frameworks for our products across various marketing channels
• Conduct market intelligence activities, including competitive research and customer interviews
• Coordinate and support the execution of product feature launches across all marketing channels
• Track and analyze marketing campaign performance and product adoption trends to recommend improvements
• Engage in continuous learning about user behavior and market dynamics to inform marketing strategies

Requirements:

• Exceptional writing ability for creating clear and persuasive content
• Strong project management skills, capable of handling multiple projects and deadlines
• Proactive and curious mindset with a focus on understanding user behavior and market trends
• Develop and refine messaging frameworks for our products across various marketing channels
• Conduct market intelligence activities, including competitive research and customer interviews
• Coordinate and support the execution of product feature launches across all marketing channels
• Track and analyze marketing campaign performance and product adoption trends to recommend improvements
• Engage in continuous learning about user behavior and market dynamics to inform marketing strategies
• Prior experience in tech industry marketing roles preferred, demonstrating success in product marketing and GTM strategy execution