Echo360 is seeking a driven and results-oriented Business Development Representative to generate qualified pipeline through outbound prospecting across higher education and corporate learning markets. This role involves researching potential customers and generating qualified meetings through various outreach methods while collaborating with Sales, Marketing, and Enablement teams.
Responsibilities:
- Research and prioritize target accounts, market segments, and buying personas within higher education and corporate learning environments
- Quickly qualify inbound leads to confirm fit, use case, and stakeholder alignment before routing opportunities to the appropriate Account Executive
- Execute multi-channel outbound prospecting through phone, email, and social outreach to generate qualified meetings
- Schedule and confirm high-quality discovery meetings, ensuring strong handoffs with clear notes and next steps in Salesforce
- Consistently meet weekly and quarterly activity and opportunity targets while contributing to pipeline growth
- Partner with Marketing, Sales, and Enablement teams on campaign follow-ups, events, and outreach efforts that improve conversion
- Maintain excellent CRM discipline, accurately tracking activities, results, and pipeline in Salesforce
Requirements:
- 1-3 years of experience in sales, business development, sales development, or outbound prospecting (EdTech or SaaS preferred)
- Strong understanding of higher education or corporate learning environments
- Experience using CRM and prospecting tools such as Salesforce, Outreach, and ZoomInfo
- Proven ability to meet or exceed sales activity or pipeline targets
- Excellent communication, prospecting, and relationship-building skills
- Analytical mindset with experience in market research and performance tracking
- A self-starter who thrives both independently and as part of a collaborative team