Marketing, Advertising, & Experience Consultant or Senior Consultant

Slalom is a human business and technology consulting company that partners with clients to create impactful customer experiences. As a Senior Consultant on the Marketing, Advertising, and Experience team, you will help clients enhance their marketing and sales strategies through data-driven insights and innovative solutions.

Responsibilities:

• Deliver high-quality work products that translate complex marketing, advertising, sales, customer, and data challenges into clear insights, frameworks, or activation plans
• Conduct assessments of marketing and/or sales capabilities, operating models, customer journeys, sales and sales support role journeys, customer/account data and martech/ad tech/sales tech ecosystems to identify opportunities for improvement
• Support or lead the design of future-state capabilities including B2B GTM functional strategy articulation, territory management, channel strategy and operations, account planning, personalization, lead generation, customer data strategy, identity resolution, creative/campaign operations, content supply chain, sales forecasting, customer success, sales enablement, or measurement frameworks
• Develop customer, sales, and marketing data strategies to unlock growth potential, customer value and business results
• Develop actionable roadmaps, requirements, and implementation plans across platforms such as CDPs, CRM, marketing automation, prospecting, journey orchestration, marketing attribution, analytics, sales forecasting, revenue intelligence, or AI/gen AI solutions
• Synthesize information across business, data, technology, and creative disciplines to inform well-reasoned recommendations and tradeoffs
• Apply Slalom and industry best practices to ensure delivery excellence and measurable outcomes
• Create high-quality written, visual, and verbal communications that simplify complexity and support decision-making
• Tailor communication for diverse audiences and lead or support discussions to build clarity and alignment
• Use inclusive communication and active listening to guide teams toward productive collaboration
• Build trust with client teams through empathy, credibility, and consistent delivery
• Collaborate with cross-functional practitioners—design, engineering, data, analytics, media, transformation, and strategy—to deliver integrated solutions
• Proactively identify risks, surface issues, and co-create solutions that maintain momentum and strengthen partnerships
• Support or lead the development of measurement frameworks, marketing analytics, attribution approaches, experimentation plans, and KPI alignment
• Highlight tangible marketing and sales outcomes such as revenue lift, efficiency gains, improved engagement, or operational impact
• Define qualitative and quantitative success measures and incorporate them into delivery
• Leverage emerging technologies, including AI and AI agents, to enhance analysis, automation, and delivery efficiency
• Contribute to Slalom playbooks, frameworks, perspectives, and accelerators across marketing transformation, sales strategy, advertising, customer data, loyalty, and martech
• Stay current with industry trends across marketing, sales, advertising, commerce, and loyalty
• Bring new methods and creative solutioning into project and practice work
• Engage in Slalom’s culture by building relationships across capability, geography, and industry teams
• Support practice growth through participation in internal initiatives, capability-building, mentoring, and community activities
• Contribute to a diverse, inclusive, and psychologically safe environment where team members can succeed
• Manage personal productivity, proactively upskill, and pursue growth based on feedback, reflection, and career aspirations
• Identify and surface opportunities within delivery environments to support client growth and account strategy
• Participate or lead proposal development, solutioning, and SOW creation as appropriate
• Represent Slalom’s brand, values, and expertise when engaging with clients and external networks
• Contribute to knowledge management through organized documentation, asset reuse, and storytelling