Senior Product Marketing Manager (Math)

Great Minds is a mission-driven Public Benefit Corporation that creates exemplary instructional materials for K-12 education. The Senior Product Marketing Manager-Math will develop and execute marketing strategies for new math products, working closely with product and sales teams to enhance market share and deliver compelling messaging throughout the buyer's journey.

Responsibilities:

• Design and execute an annual marketing plan and quarterly tactical plans for math products
• Leads go-to-market planning and execution for new product launches and feature updates
• Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers
• Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team
• Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives
• Ensures messaging consistency across all customer-facing materials communications
• Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers
• Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling
• Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences
• Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral
• Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging
• Work with the digital marketing team on content for organic and paid social placements
• Participate in market research projects to understand the national or state-level math curriculum landscape
• Analyze industry trends and customer insights to inform product positioning and marketing strategies
• Synthesize research to influence the product roadmap

Requirements:

• 7+ years of experience in developing and executing of innovative strategic product marketing plans, and at least 3 years of managing a high performing team
• 5+ years of experience developing marketing plans for Math curriculum in the K12 space
• Experience launching new products in the education market and with state and district curriculum adoptions
• Working knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc)
• Proven experience working across an organization and within functional teams to achieve shared objectives
• Comfortable asking questions to deepen understanding of education products and pedagogical shifts
• Strong communication skills and the ability to clearly articulate complex information both verbally and in writing
• Ability to manage multiple projects simultaneously
• Experience managing relationships and priorities with multiple stakeholders
• Ability to navigate between strategic projects and tactical activities
• Bachelor's degree in Marketing or related field