Marketing Manager

Beckman Coulter Diagnostics is a global leader in clinical diagnostics, committed to innovating for tangible impact in the life sciences and biotechnology sectors. They are seeking a Marketing Manager to develop and implement strategies to strengthen their presence in the core laboratory market, partnering with sales and global marketing teams to achieve revenue objectives and enhance customer engagement.

Responsibilities:

• Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s core laboratory solutions, including launching new products in developing and established markets
• Manage the full product life cycle from pre-submission through commercial readiness, market development, launch, and achievement of post-launch targets
• Monitor target markets and analyze performance data to implement strategies that move customers through the buying cycle, including sales playbooks, promotions, and customer communication, while providing inputs for forecasts and demand planning
• Architect and execute market expansion and development strategies for the installed base upon new assay and product launches, achieving annual revenue targets and enabling the sales organization through critical sales campaigns with strategic stakeholders
• Engage with key thought leaders and sales teams by gathering VOC and market insights, staying current on industry trends and competitive activity, and facilitating seamless communication and innovative tools to drive sales success

Requirements:

• Bachelor's degree at minimum in a scientific discipline, MA or PhD is preferred
• Must have six or more years of professional experience in marketing for clinical diagnostics commercial marketing (ideally in hematology, urinalysis, immunoassay and automation/clinical IT markets). This would include extensive cross functional experience leading global marketing programs, product launch, analytics and sales enablement outcomes and client services
• In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders
• Commercial experience, ideally with a focus on market development, downstream marketing and/or sales