MIS Downstream Product Manager

Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions. The MIS Downstream Product Manager is responsible for developing and leading the execution of comprehensive downstream marketing strategies for Foot & Ankle MIS product lines, driving revenue growth through a customer-centric approach and strong cross-functional collaboration.

Responsibilities:

• Lead downstream strategy development for both sustaining and NPI product lines
• Develop targeting, positioning, claims, messaging, and sales tools for assigned product lines
• Lead commercial launch strategy, tactics, and execution
• Develop and execute pricing strategies
• Know marketing communication channels and how to effectively utilize them
• Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
• Develop deep clinical and technical knowledge for assigned product lines
• Develop and communicate objectives for clinical studies and testing to support claims and messaging
• Present frequently to senior leadership team
• Work closely with sales training / sales enablement to set training strategy for the product or portfolio
• Provide responsive sales support
• Communicate frequently with top sellers to understand needs and opportunities
• Partner with distributors to identify targets and assist in selling activities
• Partner with medical education to create events and agendas
• Lead surgeon training for assigned product lines
• Present product features, benefits, and surgical techniques to surgeon customers
• Communicate frequently with customers to deeply understand unmet needs and growth opportunities
• Maintain a strong understanding of the competitive landscape and market trends
• Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
• Develop and track KPIs
• Work closely with demand planning to develop forecasts for assigned product lines
• Support the field inventory team to optimize inventory usage
• Assist upstream marketing in product development activities
• Support product rationalization and obsolescence strategies and execution

Requirements:

• Bachelor's degree
• 4+ years of medical device marketing experience
• Ability to travel up to 50% of the time
• Ability to sit and stand for long periods of time
• Ability to work in an office and manufacturing environment as required
• Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
• Strong analytical and problem-solving skills
• Demonstrated success in cross-functional collaboration
• Excellent presentation and interpersonal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)