Business Development Manager - National Accounts

WTW is a leading company in the compensation surveys market, seeking a highly motivated Business Development Representative to join their sales and business development team. The role focuses on driving top-of-funnel activities and acquiring new clients, requiring a strong understanding of compensation planning and effective outreach strategies.

Responsibilities:

• Research and identify potential clients within the target market segments, working closely with our Marketing and Global Sales Operations team
• Qualify leads based on predefined criteria and ensure they meet the company's ideal customer profile
• Identifies and cultivates a robust pipeline of new business opportunities through proactive outreach, referrals, and leveraging your existing network
• Use various channels such as cold calling, email outreach, social media, and networking events to generate leads
• Initiate contact with leads through personalized outreach campaigns
• Engage with prospects to understand their needs, challenges, and pain points related to compensation management
• Effectively communicate the value proposition of WTW's compensation surveys and software solutions
• Aligns closely with marketing and product leaders to time effective outreach and delight potential prospects with insights
• Manage sales campaigns and other outreach initiatives, creating effective outreach messaging that addresses prospect needs and appropriately communicates our value proposition
• Qualifies prospects based on business criteria and develops and articulates an understanding of the prospect’s unique compensation data needs
• Conducts sales calls with prospective clients and positions the unique value proposition of our offerings, providing proof points and product demonstrations as needed
• Brings in colleagues when adjacent opportunities such as software, consulting or global data agreements are uncovered
• Create, negotiate, and execute sales proposals across our full suite of products
• Ensure a smooth handover to Client Care for client onboarding and account management
• Maintain accurate and up-to-date records of all lead generation activities in the CRM system
• Track progress of leads through the sales funnel and provide regular updates to the sales team
• Identify opportunities for process improvement and optimization of lead generation efforts
• Stay informed about industry trends, market developments, and competitor activities related to compensation surveys and software
• Provide feedback to the sales and marketing teams based on insights gathered from prospect interactions
• Identifying and evaluating emerging client or market needs
• Lead generation and qualification
• Pipeline development
• New Business Originated

Requirements:

• Bachelor's degree in Business Administration, Finance, Economics, or related field
• 2-3 years of relevant experience in business analysis, sales operations, or related roles
• Strong analytical skills with proficiency in data analysis and techniques
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Detail-oriented with a focus on accuracy and quality of work
• Proven ability to multitask and manage competing priorities in a fast-paced environment
• Strong command of Microsoft Excel
• Experience with business intelligence tools and CRM software (MS Dynamics is a plus)