Senior Product Marketing Manager

Direct Travel is one of the fastest growing Travel Management Companies in the world, looking for an innovative and strategic Senior Product Marketing Manager. The Sr. PMM will drive go-to-market planning and launches, enabling the sales team with impactful tools and insights to succeed in competitive markets.

Responsibilities:

• Shape and execute go-to-market strategies, including detailed launch plans, cross-functional coordination, and post-launch analysis
• Create compelling launch moments that drive market impact and customer adoption
• Collaborate with product, sales, and marketing teams to ensure seamless execution and alignment of GTM initiatives
• Define and track key business metrics to measure launch success, analyze performance, and optimize future strategies
• Create and deliver impactful sales enablement materials, such as presentations, case studies, training resources, and competitive battlecards
• Partner closely with sales leadership to identify gaps and opportunities, aligning enablement efforts with sales priorities and revenue goals
• Lead internal training sessions to ensure the sales team understands product features, value propositions, and differentiation
• Conduct research and analysis to uncover market trends, competitive insights, and customer needs
• Translate findings into actionable strategies to inform product development, GTM efforts, and sales tactics
• Build and maintain a repository of competitive intelligence and insights for cross-functional use
• Partner with the product team to influence the product roadmap based on market and customer insights
• Develop customer personas and journey maps to shape targeted marketing strategies and product positioning
• Work with product and marketing teams to align campaigns and GTM tactics with customer pain points and decision-making processes
• Provide research and analysis to support pricing and packaging initiatives, including competitive benchmarking and market evaluations
• Partner with leadership on strategic pricing projects, offering analytical support and insights as needed
• Contribute to the development of product narratives that articulate Direct Travel’s value and help clients maximize the impact of their travel programs
• Support the creation and refinement of value propositions, positioning frameworks, and messaging strategies
• Help ensure consistency of messaging across marketing campaigns, sales assets, and other customer-facing materials
• Assist with segmentation initiatives by conducting research, performing analysis, and identifying patterns and opportunities
• Collaborate with cross-functional teams to uncover segmentation-driven growth opportunities and inform strategic decision-making

Requirements:

• 8+ years of experience in product marketing, preferably in B2B or SaaS industries
• Bachelor's degree in Marketing, Communications, Business, or a related discipline
• Proven success in managing GTM planning and executing product launches
• Strong experience with sales enablement, including creating impactful tools and training materials
• Demonstrated ability to conduct market, competitor, and customer research and translate insights into actionable strategies
• Exceptional project management skills with a track record of managing complex cross-functional initiatives
• Strong written and verbal communication skills, including experience delivering presentations and training sessions
• Excellent organizational and time management skills with superior attention to detail
• Creative, strategic thinker who uses insights to inform decision-making and drive measurable business outcomes
• Self-starter who thrives in a fast-paced, collaborative environment and can manage multiple priorities effectively
• Positive, proactive, and able to work both independently and as a cross-functional partner
• Experience leading go-to-market strategies for service-based products
• Experience in customer segmentation, persona development, and journey mapping
• Knowledge of competitive intelligence tools and marketing analytics platforms