Direct Travel is one of the fastest growing Travel Management Companies in the world, looking for an innovative and strategic Senior Product Marketing Manager. The Sr. PMM will drive go-to-market planning and launches, enabling the sales team with impactful tools and insights to succeed in competitive markets.
Responsibilities:
- Shape and execute go-to-market strategies, including detailed launch plans, cross-functional coordination, and post-launch analysis
- Create compelling launch moments that drive market impact and customer adoption
- Collaborate with product, sales, and marketing teams to ensure seamless execution and alignment of GTM initiatives
- Define and track key business metrics to measure launch success, analyze performance, and optimize future strategies
- Create and deliver impactful sales enablement materials, such as presentations, case studies, training resources, and competitive battlecards
- Partner closely with sales leadership to identify gaps and opportunities, aligning enablement efforts with sales priorities and revenue goals
- Lead internal training sessions to ensure the sales team understands product features, value propositions, and differentiation
- Conduct research and analysis to uncover market trends, competitive insights, and customer needs
- Translate findings into actionable strategies to inform product development, GTM efforts, and sales tactics
- Build and maintain a repository of competitive intelligence and insights for cross-functional use
- Partner with the product team to influence the product roadmap based on market and customer insights
- Develop customer personas and journey maps to shape targeted marketing strategies and product positioning
- Work with product and marketing teams to align campaigns and GTM tactics with customer pain points and decision-making processes
- Provide research and analysis to support pricing and packaging initiatives, including competitive benchmarking and market evaluations
- Partner with leadership on strategic pricing projects, offering analytical support and insights as needed
- Contribute to the development of product narratives that articulate Direct Travel’s value and help clients maximize the impact of their travel programs
- Support the creation and refinement of value propositions, positioning frameworks, and messaging strategies
- Help ensure consistency of messaging across marketing campaigns, sales assets, and other customer-facing materials
- Assist with segmentation initiatives by conducting research, performing analysis, and identifying patterns and opportunities
- Collaborate with cross-functional teams to uncover segmentation-driven growth opportunities and inform strategic decision-making
Requirements:
- 8+ years of experience in product marketing, preferably in B2B or SaaS industries
- Bachelor's degree in Marketing, Communications, Business, or a related discipline
- Proven success in managing GTM planning and executing product launches
- Strong experience with sales enablement, including creating impactful tools and training materials
- Demonstrated ability to conduct market, competitor, and customer research and translate insights into actionable strategies
- Exceptional project management skills with a track record of managing complex cross-functional initiatives
- Strong written and verbal communication skills, including experience delivering presentations and training sessions
- Excellent organizational and time management skills with superior attention to detail
- Creative, strategic thinker who uses insights to inform decision-making and drive measurable business outcomes
- Self-starter who thrives in a fast-paced, collaborative environment and can manage multiple priorities effectively
- Positive, proactive, and able to work both independently and as a cross-functional partner
- Experience leading go-to-market strategies for service-based products
- Experience in customer segmentation, persona development, and journey mapping
- Knowledge of competitive intelligence tools and marketing analytics platforms