Description
Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life!
We believe in committing to a long-term investment in your career with a total rewards package including:
- Competitive pay and comprehensive benefits package
- A bright and energetic culture where your ideas are valued
- 75+ years of financial stability
Derse employs nearly 600 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, Pittsburgh, and various communities in Poland & Germany. Visit our website derse.com to learn more!
As the Digital Marketing Specialist within our Corporate Marketing team, you'll support the execution of the company’s Account-Based Marketing (ABM) and digital demand generation strategy for the US market. Working under the direction of the US Marketing Manager, this role focuses on hands-on digital execution, performance monitoring, and optimization across paid, owned, and earned channels. This position plays a critical role in supporting the digital agency partnership by managing day-to-day executional tasks, campaign setup, reporting, and optimization, while ensuring alignment to organizational priorities & goals.
Read through and apply if this sounds like the opportunity for you!
Digital Marketing Specialist Responsibilities
- Execute digital marketing campaigns aligned to ABM strategies, including; paid media, email, website, and retargeting efforts.
- Support account-based targeting and personalization across digital channels.
- Build and manage campaign assets within marketing automation and ad platforms.
- Ensure campaign execution supports MQL generation and qualification goals.
- Maintain accuracy in audience targeting, messaging, and timing in coordination with Corporate Sales priorities.
- Support ongoing website content updates in collaboration with the digital agency and US Marketing Manager.
- Assist with on-page SEO optimization.
- Conduct quarterly website health checks to identify and resolve basic SEO issues
- Support SEO-informed content updates aligned to ABM targets and priority industries
- Report on baseline SEO performance metrics in coordination with agency reporting
- Track digital campaign timelines, deliverables, and dependencies in project management tool (Monday.com)
- Support the US Marketing Manager in the day-to-day digital agency relationship
- Coordinate executional requests, timelines, and deliverables with agency partners
- Review agency outputs for accuracy, brand alignment, and readiness prior to launch
- Assist in preparing performance summaries and optimization recommendations
- Participate in recurring agency cadence meetings as needed
- Support marketing automation workflows and campaign tracking structures
- Maintain campaign documentation, timelines, and execution checklists
- Ensure digital programs integrate effectively with sales enablement and CRM systems
- Support internal communications related to campaign launches and updates
- Assist with ongoing improvements to operational efficiency and execution clarity
Requirements
Digital Marketing Specialist Requirements & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related and 3 – 5+ years experience in a digital agency, B2B digital marketing, and / or demand generation required.
- Prior work executing campaigns across paid media, email, and web channels required.
- Proficiency with a CRM and marketing automation platforms (e.g. HubSpot), as well as the Microsoft Suite.
- Familiarity working in or with experiential marketing, live events, or similar industry preferred.
- Experience supporting ABM strategies and for or with external digital agencies preferred.
*This position must reside within our Corporate office in Milwaukee, WI*