Digital Marketing Specialist

Description

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life!

We believe in committing to a long-term investment in your career with a total rewards package including:

• Competitive pay and comprehensive benefits package
• A bright and energetic culture where your ideas are valued
• 75+ years of financial stability

Derse employs nearly 600 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, Pittsburgh, and various communities in Poland & Germany. Visit our website derse.com to learn more! 

As the Digital Marketing Specialist within our Corporate Marketing team, you'll support the execution of the company’s Account-Based Marketing (ABM) and digital demand generation strategy for the US market. Working under the direction of the US Marketing Manager, this role focuses on hands-on digital execution, performance monitoring, and optimization across paid, owned, and earned channels. This position plays a critical role in supporting the digital agency partnership by managing day-to-day executional tasks, campaign setup, reporting, and optimization, while ensuring alignment to organizational priorities & goals.  

Read through and apply if this sounds like the opportunity for you! 

Digital Marketing Specialist Responsibilities

• Execute digital marketing campaigns aligned to ABM strategies, including; paid media, email, website, and retargeting efforts.
• Support account-based targeting and personalization across digital channels.
• Build and manage campaign assets within marketing automation and ad platforms.
• Ensure campaign execution supports MQL generation and qualification goals.
• Maintain accuracy in audience targeting, messaging, and timing in coordination with Corporate Sales priorities.
• Support ongoing website content updates in collaboration with the digital agency and US Marketing Manager.
• Assist with on-page SEO optimization.
• Conduct quarterly website health checks to identify and resolve basic SEO issues
• Support SEO-informed content updates aligned to ABM targets and priority industries
• Report on baseline SEO performance metrics in coordination with agency reporting
• Track digital campaign timelines, deliverables, and dependencies in project management tool (Monday.com)  
• Support the US Marketing Manager in the day-to-day digital agency relationship
• Coordinate executional requests, timelines, and deliverables with agency partners
• Review agency outputs for accuracy, brand alignment, and readiness prior to launch
• Assist in preparing performance summaries and optimization recommendations
• Participate in recurring agency cadence meetings as needed
• Support marketing automation workflows and campaign tracking structures
• Maintain campaign documentation, timelines, and execution checklists
• Ensure digital programs integrate effectively with sales enablement and CRM systems
• Support internal communications related to campaign launches and updates
• Assist with ongoing improvements to operational efficiency and execution clarity

Requirements

Digital Marketing Specialist Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related and 3 – 5+ years experience in a digital agency, B2B digital marketing, and / or demand generation required.
• Prior work executing campaigns across paid media, email, and web channels required.
• Proficiency with a CRM and marketing automation platforms (e.g. HubSpot), as well as the Microsoft Suite.
• Familiarity working in or with experiential marketing, live events, or similar industry preferred. 
• Experience supporting ABM strategies and for or with external digital agencies preferred.

 *This position must reside within our Corporate office in Milwaukee, WI*