Account Executive, Vertical Sales (Central)

StackAdapt is a leading technology company that empowers marketers to reach and engage audiences with precision. The Account Executive, Vertical Sales role is responsible for driving new programmatic advertising revenue by engaging in-house marketing teams and brands within specific vertical markets, focusing on customer acquisition and expanding the brand-direct segment.

Responsibilities:

• Identifying, pitching, and closing new platform sales deals with in-house marketing teams and brands, primarily focusing on new logo acquisition within assigned verticals (e.g., eCommerce, B2B)
• Developing and executing an outbound sales strategy to engage experienced industry sales professionals within target accounts
• Building a robust pipeline focused on brand-direct prospects, leveraging various CRM tools and ensuring strong coverage ratios and activity benchmarks
• Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading vertical offerings, and get products specified and built that meet brand-direct requirements
• Translating field insights into product strategy and innovation, serving as a customer advocate within the company
• Creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects
• Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of brand-direct clients in digital media
• Working closely with dedicated StackAdapt Account Managers post-onboarding to ensure a warm hand-off and continued client success and potential expansion opportunities

Requirements:

• Track record of hitting, and exceeding, quotas in a hunter-focused sales experience within digital advertising, with a strong preference for programmatic advertising experience
• Comfort in selling directly to brands/in-house marketing teams through consultative, solution-based selling and strong analytical skills
• A self-starter mentality with the ability to thrive in a fast-paced, evolving environment focused on building new product offerings in the market
• Experience in developing and implementing go-to-market plans, including defining Ideal Customer Profiles (ICPs) and segmentation frameworks
• Ability to grasp and communicate complex technical concepts and platform-based knowledge to diverse audiences, including marketing executives
• Proficiency in utilizing CRM tools (Salesforce) to manage pipelines, forecast sales, and drive operational rigor
• Experience building strong client relationships and driving consistent top-line revenue growth through new logo acquisition
• Willingness to travel occasionally to meet with clients within their region as needed