Senior Events & Trade Association Marketing Manager

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. They are seeking a motivated and skilled Senior Events & Trade Association Marketing Manager to own the planning, execution, and performance of trade shows, industry conferences, and partner events, while also contributing to the strategic direction of the Events function.

Responsibilities:

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Provide critical operational and logistical support for large-scale, company-hosted events
• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations
• Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion
• Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

Requirements:

• 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
• Proven ability to own events end-to-end with minimal oversight
• Demonstrated experience managing budgets and vendor negotiations
• Strong expertise in event logistics, freight coordination, and on-site execution
• Proficiency in Salesforce for lead tracking and ROI reporting
• Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace
• Experience working with event vendors such as Freeman
• Exceptional organizational skills and attention to detail
• Ability to manage multiple complex projects simultaneously without sacrificing quality
• Strong communication and cross-functional collaboration skills
• Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected