Product Marketing Manager

Chalk is building a data platform that powers machine learning applications, and they are seeking a hands-on Product Marketing Manager to drive their product marketing efforts. This role involves translating technical capabilities into compelling content and clear messaging while collaborating with various teams to enhance go-to-market strategies.

Responsibilities:

• Own content execution for Chalk’s product marketing by writing and shipping high-quality product marketing content including website copy, launch messaging, solution pages, customer narratives, and sales enablement materials
• Translate complex technical product capabilities into clear, customer-facing stories grounded in real-world use cases and outcomes
• Own briefs, drafts, revisions, and final delivery from first outline to published asset
• Own execution of Chalk’s product and solutions messaging across the website, sales materials, and launch assets, measuring impact and iterating based on results
• Support product launches with messaging, demo narratives, field guides, and enablement assets informed by customer insights and performance metrics
• Build and maintain sales enablement materials such as pitch decks, discovery frameworks, and objection-handling content in close partnership with Sales, FDEs, and developer advocates
• Develop customer-facing narratives, use cases, and proof points grounded in quantitative outcomes and real-world results
• Partner with Sales and RevOps to understand funnel performance, pipeline impact, and where messaging and content is accelerating or blocking momentum
• Apply and evolve Chalk’s value framework through shipped content and ensure it’s applied consistently across industries, use cases, and go-to-market motions
• Own competitive intelligence — build and maintain battle cards, track competitor moves, and brief the sales team on positioning shifts so they’re always walking into deals prepared
• Define and maintain ICP and buyer personas — ensure every GTM team has a shared, up-to-date model of who we sell to, what they care about, and why they buy
• Build customer marketing infrastructure — own the pipeline of case studies, testimonials, and reference materials that turn customer wins into sales tools and category proof points