Data Axle is a leader in data solutions that drive meaningful connections between companies and people. The Product Marketing Manager is responsible for translating complex products into clear, differentiated value and operationalizing that messaging across Product, Sales, and GTM teams to drive adoption, clarity, and revenue.
Responsibilities:
- Develop and refine positioning and messaging for Data Axle products and solutions
- Translate technical capabilities into compelling customer value tied to real business outcomes
- Create and maintain messaging frameworks, personas, value props, and use cases
- Partner with Sales and Revenue Enablement on pitch decks, talk tracks, objection handling, and proof points
- Support cross-functional product launches from planning through adoption
- Monitor competitive landscape, buyer needs, and market trends
- Collaborate with Product Management to translate roadmap updates into customer-facing value
- Develop release messaging and content to drive awareness and adoption
- Perform other supportive duties as assigned
Requirements:
- Bachelor's degree preferred
- 5+ years of Product Marketing experience in B2B SaaS, data, analytics, or enterprise tech
- Strong writing and communication skills
- Experience partnering with Sales and Product teams
- Ability to operate independently and manage projects effectively
- Strong product fluency and ability to translate complex technical concepts for non-technical audiences
- Experience running product launches end-to-end preferred