Customer Lifecycle Marketing Manager

WEX is a company focused on providing innovative payment solutions, and they are seeking a Customer Lifecycle Marketing Manager to develop and execute marketing strategies for their North American Mobility customers. The role involves enhancing customer engagement and retention through lifecycle marketing initiatives, while collaborating with various stakeholders to drive measurable business outcomes.

Responsibilities:

• Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth
• Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction
• Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly
• Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments
• Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement
• Manage risks and resolve issues impacting deliverables or objectives effectively
• Deliver campaigns on time and on budget, ensuring efficient resource management
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions

Requirements:

• Bachelor's degree in Business, Marketing, or related field
• 5+ years of B2B marketing experience, ideally in the financial industry, payments or fintech
• Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies
• Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights
• Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments