Director, Growth Marketing

True Classic is a fast-growing apparel brand focused on fit, quality, and impact, seeking a Director of Growth Marketing to drive customer revenue through various marketing channels. The role involves optimizing campaigns, managing affiliate programs, and collaborating cross-functionally to enhance customer acquisition and retention strategies.

Responsibilities:

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
• Conduct ongoing creative and audience testing across funnel stages
• Leverage analytics to inform optimizations and scale what’s working
• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
• Collaborate with agencies, influencers, and publishers to generate conversions
• Evaluate and optimize commission structures to improve return on spend
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
• Translate performance insights into actionable briefs for internal and external partners
• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
• Surface insights and trends to inform weekly optimizations and executive-level strategy
• Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance
• Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
• Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation
• Partner to develop and iterate on performance-driven assets
• Work closely to validate campaign performance and attribution
• Align on budget pacing, ROI, and scenario planning
• Share performance insights to optimize lifecycle and post-purchase experiences
• Align on product launches and hero product campaigns

Requirements:

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
• Expertise in campaign management across Meta, Google, YouTube, and TikTok
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
• Data-driven mindset with experience using reporting tools and performance dashboards
• Ability to collaborate cross-functionally and turn insights into action quickly
• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
• Familiarity with GA4 and event-based tracking frameworks
• Experience working in hybrid or remote environments with cross-functional teams